Calendar of Events

Check back to this page often or view our online Calendar of Events as we will post any other upcoming events there.


9/11/17 33rd Annual Golf Tournament, Brookside Country Club, Stockton, Ca 9:00 am
9/11/17 Officers Meeting, 3:00 pm, Brookside Country Club, Stockton October

10/14/17 TGIF Awards Dinner Harvey’s Hotel South Lake Tahoe, NV
10/17/17 Officers Meeting, 5:00 pm, Sacramento November

11/7/17 Officers Meeting, 5:00 pm Lathrop December Date TBD Membership Annual Luncheon, Location and Guest Speaker: TBD
11/10/17 Annual Membership Luncheon Guest Speaker Kevin Coupe, Castlewood Golf and Country Club, Pleasanton. More information to come.

2017 Calendar


Member’s Annual Luncheon

We organize annual general membership luncheon for our members every year in Dec. You can register yourself as a guest even if you are not a member. Though you can also accept guests who make the payment at the door, seating is not guaranteed. Therefore we suggest that you complete the registration in advance. Please check the details of our 2016 Luncheon below.


Registration 11:30 a.m. Lunch 12:00 p.m.

Sheraton, Sacramento

1230 J Street Sacramento, CA

Guest Speaker

Frozen and Refrigerated Food Council of Northern California

Kevin Curry, Senior Vice President, Raley’s

President and Chief Operating Officer

Steve is President and Chief Operating Officer of Save Mart Supermarkets. Founded January 17, 1952 in Modesto. Save Mart now employs just under 17,000 in its 221 stores and subsidiaries in N. California and N. Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods and Food Maxx banners. Save Mart has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business.

Steve has been with the company 40 years, holding operations and merchandising positions ranging from produce clerk, produce manager, produce merchandiser, produce operations supervisor, Director of Produce & Floral, Vice President of Operations, Executive Vice President, and currently President and COO.

Steve has been very active in the industry; serving on many retail advisory boards, association committee Chairman of the Board of PMA, Produce for Better Health Foundation Board of Directors. He served on the U.S. Secretary of Agricultures Fruit and Vegetables Industry Advisory committee. He is currently on the Executive Committee of the Western Associations of Food Chains. In 2011, Steve was inducted into the California Grocer’s Association Educational Foundation Hall of Achievement. Steve serves City of Hope’s Board of Directors as President.

Luncheon Cost

Registration 11:30
$80 – Members (Paid in Advance)*
$90 – Guests and Non-Members
Paid in Advance* – Seating Guaranteed
$700 – Sponsor Table for 10 People
Paid in Advance* – Seating Guaranteed
$90 – Paid at Door
Seating not guaranteed

*Advance payment must be received at the Council office by December 4th, 2014
Sign-up now for the Luncheon. Download this PDF and send to: Mary Ann Winkle

Frozen and Refrigerated Food Council
P.O. Box 1328,
Tres Pinos, CA 95075
Phone: 831-207-0739
Fax: 831-637-3630

Make Checks Payable To: Frozen and Refrigerated Food Council


Annual General Membership Meeting

December 7th, 2016 12:00 P.M. Sheraton Grand Sacramento

Kevin Curry Raley’s, Senior Vice President Sales, Merchandising and Distribution

12:00 P.M. Sheraton Grand Sacramento
1230 J Street, Sacramento, CA.

Registration 11:30

$ 75 – Members (Paid in Advance)*
$ 85 – Guests and Non-Members – Paid in Advance* Seating Guaranteed
$700 – Sponsor Table For 10 People – Paid in Advance * Seating Guaranteed
$90 – Paid at Door – Seating Not Guaranteed

*Advance payment must be received at the Council office by November 23, 2016 Download this PDF.

Kevin Curry

Kevin has spent over 38 years in the retail industry holding a variety of positions in store operations, accounting, warehousing, marketing, sales and merchandising. He has worked for a variety of retailers during that time including: Alpha Beta, Lucky, Albertsons, Safeway and Raley’s.

Curry has a B.S. in accounting from Cal State Los Angeles, a MBA from the University of Southern California and is also a graduate of the Food Industry Management program.

Curry moved to the Sacramento area to work for Raley’s from 2000-2005 where he was the SVP of Sales & Merchandising. He worked for Safeway from 2006 until 2012 in a variety of positions with his last position being the VP and General Manager for the Main Meal business unit. Curry returned to Raley’s in October of 2012 to his current role of SVP of Sales, Merchandising and Distribution. In this role he oversees all things product related from procurement to pricing, to placement, to delivery to the stores.

Curry continues to work with the Raley’s team transforming the product mix in each of their stores to reflect the customers they serve. He is currently the President & Chairman of the WAFC board, serves on the executive committee for the Northern California City of Hope board, and on the executive board of Food for Families.

Kevin and his wife Mary live in El Dorado Hills. They are immensely proud of their daughter Jillian who is pursuing her dream of performing on Broadway.



Golf Tournament

2017 golf tournament info will be provided when available.

Frozen and Refrigerated Food Council of Northern California
Frozen and Refrigerated Food Council of Northern California
Frozen and Refrigerated Food Council of Northern California

Volunteer Days

The Frozen and Refrigerated Food Council wants to give back to our local communities by working with the local Food Banks and Feeding America. We’re having our sixth annual Volunteer Days this spring. All past participants know the fun and warm feelings felt from volunteering. Here is your chance to help those less fortunate. Two locations again this year. Families are encouraged (no one under 12 please). If you are interested in getting involved next year please contact Mary Ann Winkle for more information addresses and directions.

Frozen and Refrigerated Food Council of Northern California
Frozen and Refrigerated Food Council of Northern California

33rd Annual Invitational Golf Tournament


Brookside Golf and Country Club

3603 St. Andrews Drive, Stockton

Registration: 7:30 – 8:30 • Tee Off 9:00 Shotgun Start • 4 person scramble format

Frozen and Refrigerated Food Council of Northern California

Made to order omelets and breakfast burritos served from 7:30 – 8:45

(Provided by NU-CAL FOODS and Ruiz Foods)

BBQ LUNCH 1:30 PM at the conclusion of the tournament (with Awards, Raffle Prizes, and Silent Auction)

• Sign-up deadline September 1, 2017

See flyer for details


Annual Luncheon

Castlewood Country Club 707 Country Club Circle, Pleasanton, CA 94566 • (925) 846-2871 Registration 11:30 • Seating is Limited • Payment deadline November 1, 2017

Frozen and Refrigerated Food Council of Northern California

Kevin Coupe has been a working writer all his professional life, and for the past two decades has been bringing to audiences all over the world a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. He is the author of “Retail Rules! 52 Ways To Achieve Retail Success,” a guidebook for competing effectively and efficiently on Main Street. And he is the co-author, with Michael Sansolo, of “The Big Picture: Essential Business Lessons from the Movies,” which uses film narratives to teach about leadership, marketing and surviving the workplace. For almost 16 years, he’s had his own website/blog – – that was launched almost before the word “blog” was coined. MNB provides what Kevin calls “business news in context, and analysis with attitude” to some 35,000 subscribers all over the world. An independent survey ranked MNB as the “top industry news and information site.”

Kevin also is an adjunct faculty member of Portland State University’s Center for Retail Leadership in Oregon, where he has been teaching a summer marketing course for five years. In addition to speaking at hundreds of conferences in the U.S. and abroad and reporting from 49 states and six continents, Kevin has worked as a daily newspaper reporter, magazine writer and editor, video producer, bodyguard, and clothing salesman. He has supervised a winery tasting room (happily), run two marathons (slowly), driven a race car (badly), learned to box (painfully) and acted in a major (but obscure) motion picture. At present, Kevin is working on a sequel to “The Big Picture,” a novel, and a screenplay (that he describes as being a “black comedy about forward buying, justin-time deliveries and slotting allowances.”) He is married with three grown children, and lives in Connecticut.

See flyer for details

Member Events

For more information on joining the council, or council events please contact us.